Hi, I'm Chloe,
And I've spent the last eight years obsessed with one thing: making aesthetic brands impossible to scroll past.
In 2018, I founded The Aesthetic Collective, now a leading aesthetics marketing agency trusted by clinics across Australia and beyond. We built it the high-touch way: branding, websites, content and campaigns, all done for you. And it works. But over eight years, I kept hearing the same thing from the clinics I couldn't yet take on:
"I love what you do. I just can't afford a full agency, yet."
These were brilliant practitioners doing extraordinary work, held back by one thing: their content didn't look as good as their treatments. They were spending Sunday nights wrestling with Canva instead of resting. Guessing at captions. Second-guessing compliance. Posting into the void.
I built The Aesthetic Library for them.
It's everything our agency knows about aesthetic content, distilled into a membership you can run yourself. Editorial-grade Canva templates that drop straight into your account. A done-for-you content calendar, so you never face a blank page. Trend briefings, compliant caption frameworks, and a community of professionals raising the bar together, across Australia, New Zealand, the UK, the US and Canada.
Same studio. Same standards. A fraction of the price.
The Aesthetic Library is backed by The Aesthetic Collective with the single belief: that the quality of your marketing should finally match the quality of your work.
Welcome in. I can't wait to see what you create.
Chloe McGrath, Founder, The Aesthetic Collective & The Aesthetic Library